Customer acquisition
New vs repeat customers — how many first-time and returning buyers you had in a period and how revenue splits between them and walk-ins.
New vs Repeat Customers — Who's driving revenue — fresh buyers or loyal ones — at /app/reports/customer-acquisition.
Tiles#
| Tile | Meaning |
|---|---|
| New customers | Customers whose first-ever invoice falls in this period |
| Repeat customers | Customers who bought in this period and had bought before it |
| Repeat revenue | Sales to repeat customers |
| Walk-in revenue | Sales with no customer on the bill |
Revenue split — a pie of new, repeat and walk-in revenue.
How customers are classified#
A customer is new in a period if their very first invoice (ever) was created on or after the period's start. Otherwise they are repeat. Bills without a customer count only towards walk-in revenue.
Empty state: No sales in this period.
Related#
Last updated 15/09/2026