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Kapda StockDocs

Social Media

Post to your shop's Facebook Page and Instagram account from Kapda Stock — product photos, festival templates, scheduling on a calendar, and reach and engagement for every post.

Social Media (/app/social) — Put your newest stock in front of customers on Facebook and Instagram, today or on a day you choose.

It comes with the Professional and Enterprise plans. On Growth the menu item is hidden and the page shows an upgrade screen. It needs the Manager role or above.

Connect your accounts#

An Owner or Admin connects the accounts once; other members see Ask your shop owner or an admin to connect your accounts.

  1. Open Social Media and connect with Facebook. Log in with the Facebook account that manages your shop's Page.
  2. Choose the Pages for your shop — Only pick Pages that belong to this business. An Instagram account linked to a Page is connected with it. It must be an Instagram professional (business or creator) account linked to that Facebook Page; How to link Instagram explains the steps.
  3. The accounts appear under Connected accounts at the top of the page.

Each account shows Connected, Needs attention or Disconnected. Facebook logins expire; the app checks every morning at 7:00 AM IST and sends a push notice when an account needs you. Click Reconnect to fix it. Disconnect removes an account.

Brand colour — Used on festival and offer templates, and along the edge of the banner above. Pick a swatch or type a colour code; it saves at once.

Create a post#

Click Create post, or a shortcut: Write a post (A photo, a few words, and post it now), Schedule for tomorrow (Goes out at 11:00 AM, you can change it) or See what's working.

  1. Post to — tick the Facebook Pages and Instagram accounts.
  2. Photos or video — Upload (JPEG, PNG or WebP up to 8 MB · MP4 or MOV up to 100 MB), pick from My products (photos already on your products), or use a Template. Instagram needs a photo or a video.
  3. Caption — one caption for every channel, with a different one per channel if you want. Counters show characters, hashtags and mentions as you type. Add a Link (Facebook) and a First comment (Instagram), for example hashtags or Shop link in bio.
  4. Check the previews — Facebook and Instagram, side by side.
  5. Post now, Save draft, or set a Date and Time (IST) to schedule it.

Scheduled posts can be set from 5 minutes to 180 days ahead. Posting runs in the background — Sending — this updates by itself. You can close this and come back. If one channel fails, Retry sends just that channel again.

Templates#

Templates are ready-made designs for festivals, national days, offers, new arrivals, announcements, greetings and seasons, with an Upcoming row for festivals coming up. Search (Diwali, sale, new arrival…), pick one, then change the Headline, Sub-text, Offer, Product photo, Colour (your brand colour by default) and Size — Square, Portrait or Story. Use turns it into an image with your shop's name and phone already on it.

The calendar#

The Calendar tab shows scheduled and published posts by Month or Week, with festival markers that have a Create post button. Drag a post to another day, or use Reschedule… to pick a new date and time. Drafts lists posts that are not scheduled yet. Posts made directly on Facebook or Instagram show as Posted outside Kapda Stock and cannot be changed here.

A scheduled post cannot be edited or cancelled in the last minute before it goes out.

Your posts#

Drafts & scheduled lists everything written in Kapda Stock: Open draft, Duplicate, Cancel a scheduled post or Delete. Deleting a published post here removes it from Kapda Stock only — the post stays on Facebook/Instagram.

Posts shows the latest posts from each connected account — including ones made outside Kapda Stock — with likes, comments, shares, saves, reach, impressions, views and engagement rate. A figure Meta does not provide shows as "—", never 0. Duplicate as new post starts a new post from any of them.

Analytics#

Analytics totals posts, engagement, reach, impressions, likes, comments, shares and engagement rate for the last 7, 30 or 90 days or a custom range, filtered by platform. It shows the trend by day and your Top posts, and suggests the best time to post once you have 10 or more posts.

Figures refresh every six hours, straight after you connect, and when you press Refresh (once per account every 10 minutes).

Last updated 11/11/2026